My Story

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Hi there, I’m Alexx. I sometimes feel like I was born drinking shots of enthusiasm before an all you can eat buffet piled high with creative ADD and buckets of justice.

I believe I can help make a difference in the world – have done since I was a teen. Back then I’d dream with my first boyfriend about being the next Bono and Geldof and we’d practice our Grammy acceptance speeches wholeheartedly. Over the years and through the career incarnations I’ve had, it has become clearer and clearer to me how I must and want to help, and that way is this:

I want to help people want to (not *have* to), make changes for the better in their lives, to help you feel more awesome.

Growing up, while I ate great food too, I also ate my way through many pop tarts, processed food snacks, microwaved popcorn, microwaved meals, fast food all while drowning myself in cheap cosmetics as a teen, to expensive cosmetics in my years in the prestige cosmetics industry – either way, it was all loaded with chemicals. Chronic tonsillitis, glandular fever, constant fatigue, weekly migraines, poly cystic ovarian syndrome and big auto-immune issues post pregnancy… A day came when walking down the aisle of a major supermarket to stock up on a few on-the-run baby foods for my soon-to-be-eating-solids little guy, and I just couldn’t. It was definitive. Went organic over night. Questioned everything ever since and have read volume after volume, study and counter study, to make sense of the crazy degenerative health situation we find ourselves in today – and I’m not just talking the big C or heart disease. I’m talking the lot – all of it across all spectrums: hyper kids, allergies, daily use of pain killers, constipation aids or those indigestion liquids to mention a few examples. It SOOOOOO doesn’t have to be this way and the best news is: We can hit rewind to healthier days TODAY.

Now, before you start to feel guilty about your current state of play, let’s just shut that right off, right now.

I believe there’s no guilt in where you’ve come from. There’s just excitement for where you choose to go today!

I am an avid researcher and recipe creator and here I share my findings, recipes, endeavours and experiences. Coming from a customer experience training background, I have the odd philosophical insight moment too in terms of leading a more meaningful life at work, too as we spend so much time interacting with people through our work and it’s important that that feels awesome too.

The food philosophy that seems right to me: Keep it real. Keep it unrefined. Try for organic as much as possible, and in terms of diet, I’m a big believer in eating what’s right for you. With my thyroid issues and PCOS, I tend to stay away from most grains and sugars. Once you know how they both work in the body, it just makes sense to cut them out or minimise as much as possible, or as is right for you.  Just listen to your body. There’s no one right way, except the natural, real food way. If you are desperate to label me, call me paleo-ish.

Traditional foods & food as medicine are fascinating to me. How big business affects the food we eat and the products we use today, really interests me also, often to the point of infuriation. Oh, and lastly, I love to bake. Lots. So don’t panic, there are lots of treats here.

coconut cupcakes batch

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Book me for consults, workshops and keynotes in the real food, low tox space.

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Professor Fiona Wood says “Don’t be less than your best, just to make others around you feel comfortable.” Let’s get uncomfortable and spread the state of feeling awesome far and wide!

Alexx xx

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